In a crowded world of stories, stand out from the crowd
Between 1975 and 2008, the average number of products in a supermarket rose from 8,948 to almost 47,000. Do you see them all? Of course not, but you do see plenty as you hunt for the items you really want to buy.
The challenge is how you introduce yourself amongst all the noise.
"But its too expensive"
Proctor and Gamble became so infuriated with shady practices and poor results
that they cut digital marketing spending by $200 million. With the increased focus they
gained 10% reach from their customer base.
They laid down the gauntlet to their marketing providers, some were unable to adapt, others rose to the challenge.
New methods are needed
What was effective 6 months ago, is no longer effective today. We're aware of
companies who use the same methods of telling their story for years, Often with dwindling
Our team can help you share your story with the audience you want to reach.
Email in a GDPR world
GDPR means the traditional list buying approach is now illegal in many cases.
Social media rules
Did you know that young people are leaving Facebook in droves? It is the 4th ranked social media in the world for young people and falling.
Whilst it is still effective it is much harder to succeed. Many marketers will claim it is dead due to how difficult it is to succeed compared to the early days of Google.